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Hotel Boulevard, Autograph Collection
Luxury Hospitality

Hotel Boulevard, Autograph Collection

Downtown Dubai

Overview

Location

Downtown Dubai

Client

Abu Dhabi National Hotels (ADNH)

Status

Completed

Type

Luxury Hospitality

Dates

Mar 2025 - Sep 2025

The Challenge

Refining Boutique Luxury As part of the prestigious Autograph Collection, Hotel Boulevard represents a unique character and distinct narrative in the heart of Downtown Dubai. The client, ADNH, required a Soft Refurbishment of all 140 guest rooms to align the property with the latest design standards of the brand. The challenge was to execute this comprehensive refresh within a 6-month window (March – September 2025). The objective was to elevate the guest experience through tactile and visual upgrades without the need for heavy structural intervention, ensuring a quick turnaround for market re-entry.

Hotel Boulevard Autograph Collection - Image 1
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Our Approach

Curated Elegance

Mouhajer International Design focused on enhancing the "boutique" feel of the property. Our approach was centered on "curated details"—ensuring that every fabric, surface, and fixture contributed to a cohesive story of urban luxury.. Room Refresh: We moved away from standard hotel uniformity to create spaces that feel personal and artistic. The refurbishment involved a complete update of the color palette to warmer, more sophisticated tones, utilizing premium wall coverings and bespoke upholstery.. Tactile Upgrades: Recognizing that luxury is felt as much as it is seen, we prioritized high-quality textures. From plush carpets to velvet soft furnishings, the new materials were selected to provide a sense of comfort and exclusivity.. Efficient Execution: To meet the September completion date, our teams worked in a streamlined flow. We managed the removal of old assets and the installation of new FF&E (Furniture, Fixtures, and Equipment) with a "just-in-time" logistics strategy to prevent on-site clutter and maximize speed.

01Soft Refurbishment
02FF&E Installation
03Wall & Floor Treatments
Design approach

“Every space tells a story. Our role is to make it unforgettable.”

— Design Philosophy

Before & After

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After
After
Before
Before
Scope of Work Background
Deliverables

Scope of Work

01

Soft Refurbishment

Complete aesthetic upgrade of 140 Guest Rooms.

02

FF&E Installation

Sourcing and placement of new soft furnishings, curtains, and carpets.

03

Wall & Floor Treatments

Installation of premium wallpapers and flooring upgrades.

04

Logistics Management

Rapid turnaround of room inventory to minimize downtime.

Results

The Outcome

The project was successfully completed in September 2025, on time and within scope. The refreshed rooms at Hotel Boulevard now offer a sophisticated retreat that perfectly complements the vibrant energy of Downtown Dubai. This project highlights Mouhajer Design's ability to deliver high-quality boutique finishes with the speed and reliability of a large-scale contractor. "140 Rooms reimagined. Boutique luxury delivered in 6 months."

Outcome & Results

Before & After

After
After
Before
Before

140 Rooms reimagined. Boutique luxury delivered in 6 months.

MIDC Team

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